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Small Business and Entrepreneurship
Paperback

Small Business and Entrepreneurship

$140.95
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This exciting new book provides the ‘big picture’ on small business and entrepreneurship. Written by two recognised experts, active teachers and researchers at one of the world’s most respected business schools, it explores both the prevalence and importance of small and start-up businesses.

Entrepreneurs and small businesses are highly diverse, so the book looks to apply broad brush strokes to learn from general patterns where possible. It identifies evidence where it is clear, but equally acknowledges where knowledge is limited or certain conclusions are impossible to draw. Perhaps most importantly, it makes clear that small businesses are not just scaled-down big businesses: they behave, respond, and are organised differently to large organisations.

For Students: Financial Times video interviews with entrepreneurs and small business owners, weblinks to organisations cited in the book, flashcard glossary to help with revision. For Instructors:instructor manual, PowerPoint slides.

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MORE INFO
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
29 April 2010
Pages
576
ISBN
9780273693475

This exciting new book provides the ‘big picture’ on small business and entrepreneurship. Written by two recognised experts, active teachers and researchers at one of the world’s most respected business schools, it explores both the prevalence and importance of small and start-up businesses.

Entrepreneurs and small businesses are highly diverse, so the book looks to apply broad brush strokes to learn from general patterns where possible. It identifies evidence where it is clear, but equally acknowledges where knowledge is limited or certain conclusions are impossible to draw. Perhaps most importantly, it makes clear that small businesses are not just scaled-down big businesses: they behave, respond, and are organised differently to large organisations.

For Students: Financial Times video interviews with entrepreneurs and small business owners, weblinks to organisations cited in the book, flashcard glossary to help with revision. For Instructors:instructor manual, PowerPoint slides.

Read More
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
29 April 2010
Pages
576
ISBN
9780273693475