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Advertising
Paperback

Advertising

$118.59
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Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

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MORE INFO
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
21 February 2000
Pages
416
ISBN
9780273634355

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

Read More
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
21 February 2000
Pages
416
ISBN
9780273634355