Ask for the Moon

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In the 1960s Shaw Brothers Studios revolutionised martial arts filmmaking. Movie mogul Sir Run Run Shaw developed a way to churn out lavish blockbusters quickly and cheaply. An assembly line approach kept his filmmakers busy but access to an extraordinary pool of resources meant they could "ask for the moon". This book is a case study exploring how a brilliant, driven entrepreneur and his audaciously creative filmmakers conducted a bold experiment in business and movie-making innovation.