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Home / Services Marketing: Text and Cases
Services Marketing: Text and Cases
Paperback

Services Marketing: Text and Cases

Vinnie Jauhari (Microsoft Corporation India Pvt. Ltd),Kirti Dutta (Professor of Marketing, Professor of Marketing, Bajaj Institute of Management and Research)
$156.99
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Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.

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MORE INFO
Format
Paperback
Publisher
OUP India
Country
India
Date
17 May 2017
Pages
604
ISBN
9780199456161

Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.

Read More
Format
Paperback
Publisher
OUP India
Country
India
Date
17 May 2017
Pages
604
ISBN
9780199456161

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