Principles of Business Management

Johan Strydom (u),Jerome Kiley,Andreas de Beer,Maggie Holtzhausen,Rigard Steenkamp

Principles of Business Management
Format
Paperback
Publisher
Oxford University Press Southern Africa
Country
South Africa
Published
14 December 2011
Pages
368
ISBN
9780195995992

Principles of Business Management

Johan Strydom (u),Jerome Kiley,Andreas de Beer,Maggie Holtzhausen,Rigard Steenkamp

Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.

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