Modern Competitive Analysis

In her book Modern Competitive Analysis, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of any organization. Now completely updated, this third edition includes new material on game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Contents: Preface Introduction and Overview I. The Competitive Environment: Efficient Markets Industry Analysis Understanding the Impediments to Entry Groups Within Industries Competing in Global Markets II. Inside the Organization: Competing for Advantage Organizational Goals: Politics and Power in the Organization Organizational Structure and Strategic Planning Corporate Diversification Vertical Linkages Mergers, Acquisitions and Strategic Alliances III. Rivalry: Understanding Rivalry: Game Theory Product Positioning and Strategic Marketing Competitive Pricing Competitive Research and Development and Innovation Regulatory Issues in Strategic Planning
IV. The Planning Process: The Strategic Planning Process Appendix 1. Some Case Suggestions Appendix 2. Financial Ratio Analysis Appendix 3. Using Statistics to Determine Advantage Appendix 4. A Discussion of Portfolio Techniques Notes Glossary Index