Why do we love to swear so much? Why do we get so offended when others do it? With wit and insight, philosopher Rebecca Roache seeks answers to these and other puzzling questions about bad language. When someone swears at you, it can sting. Likewise, sometimes there is no better way to make the point you're making--emphasize, insult, or just plain offend--than to use a swear. What explains the magical power of swearwords? Why are they so good at offending people? To understand swearwords' power, we need to look beyond the words themselves--beyond the way they sound and what they refer to--and consider more generally what we do when we swear.In this lively and amusing exploration of the various puzzles that surround swearing, philosopher Rebecca Roache argues that what makes swearing offensive is not really the words at all: the offensiveness lies in what we don't say. The unspoken--and usually unconscious--inferences that speakers and listeners make about each other are key to explaining swearwords' capacity to shock. Swearing is unique among etiquette breaches in that it is designed to convey disrespect--swearing packs more of a punch than failing to say