Gut Feelings: Short Cuts to Better Decision Making

Gerd Gigerenzer

Gut Feelings: Short Cuts to Better Decision Making
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Published
29 September 2008
Pages
288
ISBN
9780141015910

Gut Feelings: Short Cuts to Better Decision Making

Gerd Gigerenzer

For anyone who has read Blink and wants to know more

Think less - and know more.

A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she’s ‘wrong’ on paper. All these people succeeded by trusting their instincts - but how does it work?

In Gut Feelings psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain’s ‘short cut’, or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it’s in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 2 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.