‘I’m going to cure the world of smoking’

Until he discovered the Easyway, this statement by Allen Carr - made more than twenty years ago - was not just laughable but totally unthinkable because Carr couldn’t even cure himself of the wretched weed.

But, after years of trying and failing to stop his one-hundred-a-day habit through every technique around, Allen Carr not only quit for good but created the Easyway to stop smoking. He followed this by writing the bestselling book on quitting as well as setting up a successful chain of clinics to help others in their goal to be free of tobacco. His story, from slave to a habit that was destroying his life to latter-day lifestyle guru, makes for both inspirational and utterly compelling reading.