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Home / Marketing Research
Marketing Research
Hardback

Marketing Research

Alvin Burns,Ann Veeck,Ronald Bush
$1166.99
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For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a nuts and bolts introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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MORE INFO
Format
Hardback
Publisher
Pearson Education (US)
Country
United States
Date
23 March 2016
Pages
496
ISBN
9780134167404

For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a nuts and bolts introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

Read More
Format
Hardback
Publisher
Pearson Education (US)
Country
United States
Date
23 March 2016
Pages
496
ISBN
9780134167404

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