Market-Based Management, Roger Best (9780130387752) — Readings Books

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Market-Based Management
Paperback

Market-Based Management

Roger Best
$967.99
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Read More
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Format
Paperback
Publisher
Pearson Education (US)
Country
United States
Date
13 February 2012
Pages
576
ISBN
9780130387752

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Read More
Format
Paperback
Publisher
Pearson Education (US)
Country
United States
Date
13 February 2012
Pages
576
ISBN
9780130387752

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