International Marketing, Philip R Cateora (Univ of Calif Irvine),Mary C Gilly (Univ of Calif Irvine),John L Graham (9780077446956) — Readings Books

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Loose-leaf

International Marketing

Philip R Cateora (Univ of Calif Irvine),Mary C Gilly (Univ of Calif Irvine),John L Graham
$657.99
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Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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Format
Loose-leaf
Publisher
Irwin/McGraw-Hill
Country
United States
Date
28 September 2010
ISBN
9780077446956

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Read More
Format
Loose-leaf
Publisher
Irwin/McGraw-Hill
Country
United States
Date
28 September 2010
ISBN
9780077446956

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