Positioning: The Battle for Your Mind, 20th Anniversary Edition, Al Ries,Jack Trout (9780071359160) — Readings Books
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Hardback

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Al Ries,Jack Trout
$58.99
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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

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Format
Hardback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
28 December 2000
Pages
272
ISBN
9780071359160

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

Read More
Format
Hardback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
28 December 2000
Pages
272
ISBN
9780071359160

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