Search results for ‘Steve Rivkin,Fraser Sutherland,Jack Trout’

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      Cover image for The Making of a Name: The Inside Story of the Brands We Buy
      Hardback
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      The Making of a Name: The Inside Story of the Brands We Buy

      Steve Rivkin,Fraser Sutherland,Jack Trout

      Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good…

      $83.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
      Hardback
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      REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

      Jack Trout,Steve Rivkin

      Jack Trout’s timely follow up to his landmark work, Positioning!

      $89.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
      Paperback
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      The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

      Jack Trout,Steve Rivkin

      The Power of Simplicity shows managers how to run their companies like successful entrepreneurs. It looks for solutions that allow a company to thrive and focus on the business at…

      $57.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Differentiate or Die: Survival in Our Era of Killer Competition
      Hardback
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      Differentiate or Die: Survival in Our Era of Killer Competition

      Jack Trout,Steve Rivkin

      Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die…

      $57.99

      Available to order, ships in 7-14 daysAvailable to order