Hardback
Add to list Added to list Building Models for Marketing Decisions
Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. This book describes marketing models…
Available to order, ships in approx 2 weeksAvailable to order