Hardback
Add to list Added to list Critical Marketing
Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott (School of Management, University of Bath),Miriam Caterall
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach…
Available to order, ships in approx 2 weeksAvailable to order