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Add to list Added to list Return on Investment in Meetings & Events: Tools and Techniques to Measure the Success of all Types of Meetings and Events
M. Theresa Breining,Jack J. Phillips (ROI Institute, Inc., USA),Patricia Pulliam Phillips
The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing…
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