Paperback
Add to list Added to list Strategic Marketing: Creating Competitive Advantage
Douglas West (Professor of Marketing, Professor of Marketing, King's College London),John Ford (Professor & Eminent Scholar, Department of Marketing, Professor & Eminent Scholar, Department of Marketing, Old Dominion University),Essam Ibrahim (Cairo University),Matteo Montecchi (Lecturer in Marketing, Lecturer in Marketing, King's College London)
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to…
Available to order, ships in 10-14 daysAvailable to order
