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      Cover image for History Of Communication Study
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      History Of Communication Study

      Everett M. Rogers

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      Cover image for R&D Collaboration on Trial: The Microelectronics and Computer Technology Corporation
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      R&D Collaboration on Trial: The Microelectronics and Computer Technology Corporation

      Everett M. Rogers,Everett M. Rogers

      Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium…

      $88.99

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      Diffusion of Innovations, 5th Edition

      Everett M. Rogers

      Synopsis coming soon…….

      $69.99

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      Cover image for The Media Revolution in America and in Western Europe: Volume II in the Paris-Stanford Series
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      The Media Revolution in America and in Western Europe: Volume II in the Paris-Stanford Series

      The world of communication scholarship can be divided into two main schools, the empirical school and the critical school.

      $365.99

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      Communication Technology

      Everett M. Rogers,Frederick Williams

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      $29.99

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      Agenda Setting

      James W. Dearing,Everett M. Rogers

      What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headlines, this book provides…

      $619.99

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      Agenda Setting

      James W. Dearing,Everett M. Rogers

      What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headlines, this book provides…

      $446.99

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      Cover image for Organizational Aspects of Health Communication Campaigns: What Works?
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      Organizational Aspects of Health Communication Campaigns: What Works?

      How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures…

      $446.99

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      Research Methods and the New Media

      Frederick Williams,Ronald E. Rice,Everett M. Rogers

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      $32.99

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      Designing Health Communication Campaigns: What Works?

      Thomas E. Backer,Everett M. Rogers,Pradeep Sopory

      This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns…

      $328.99

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      Cover image for Entertainment-Education and Social Change: History, Research, and Practice
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      Entertainment-Education and Social Change: History, Research, and Practice

      This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners, and researchers and display a wide range…

      $283.99

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      Cover image for Entertainment-Education and Social Change: History, Research, and Practice
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      Entertainment-Education and Social Change: History, Research, and Practice

      This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range…

      $161.99

      Available to order, ships in approx 2 weeksAvailable to order