Search results for ‘Allan J. Kimmel,Allan J Kimmel’

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      Cover image for Psychological Foundations of Marketing: The Keys to Consumer Behavior
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      Psychological Foundations of Marketing: The Keys to Consumer Behavior

      Allan J. Kimmel,Allan J Kimmel

      Revised edition of the author’s Psychological foundations of marketing, 2013.

      $283.99

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      Cover image for Psychological Foundations of Marketing: The Keys to Consumer Behavior
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      Psychological Foundations of Marketing: The Keys to Consumer Behavior

      Allan J. Kimmel,Allan J Kimmel

      Revised edition of the author’s Psychological foundations of marketing, 2013.

      $83.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Psychological Foundations of Marketing
      Hardback
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      Psychological Foundations of Marketing

      Allan J. Kimmel

      This title considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. The book presents an introduction to both…

      $593.99

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      Cover image for People and Products: Consumer Behavior and Product Design
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      People and Products: Consumer Behavior and Product Design

      Allan J. Kimmel

      By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance…

      $188.99

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      Cover image for People and Products: Consumer Behavior and Product Design
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      People and Products: Consumer Behavior and Product Design

      Allan J. Kimmel

      By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance…

      $75.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors
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      Rumors and Rumor Control: A Manager’s Guide to Understanding and Combatting Rumors

      Allan J. Kimmel

      Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations…

      $251.99

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      Cover image for Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors
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      Rumors and Rumor Control: A Manager’s Guide to Understanding and Combatting Rumors

      Allan J. Kimmel

      Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations…

      $113.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Marketing Communication: New Approaches, Technologies, and Styles
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      Marketing Communication: New Approaches, Technologies, and Styles

      Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses on developments in marketing communication, and is of interest to academics, students…

      $278.99

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      Cover image for Marketing Communication: New Approaches, Technologies, and Styles
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      Marketing Communication: New Approaches, Technologies, and Styles

      Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is…

      $131.99

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      Cover image for Ethical Issues in Behavioral Research: Basic and Applied Perspectives
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      Ethical Issues in Behavioral Research: Basic and Applied Perspectives

      Allan J. Kimmel

      With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research…

      $392.99

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      Ethical Issues in Behavioral Research: A Survey

      Allan J. Kimmel

      Attempting throughout to strike a balance between the rights and welfare of the participants in psychological research and the rights of researchers to pursue a fuller understanding of behaviour, this…

      $197.99

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      Cover image for Word of Mouth and Social Media
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      Word of Mouth and Social Media

      This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth…

      $182.99

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      Cover image for Connecting With Consumers: Marketing For New Marketplace Realities
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      Connecting With Consumers: Marketing For New Marketplace Realities

      Allan J. Kimmel (Professor of Marketing, ESCP Europe Business School)

      These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace…

      $308.99

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      Cover image for Connecting With Consumers: Marketing For New Marketplace Realities
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      Connecting With Consumers: Marketing For New Marketplace Realities

      Allan J. Kimmel (Professor of Marketing, ESCP Europe Business School)

      These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace…

      $231.99

      Available to order, ships in approx 4 weeksAvailable to order