The Tipping Point: How Little Things Can Make a Difference

Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Difference
  • Format
    Paperback
  • Publisher
    Little, Brown & Company
  • Country
    United States
  • Published
    7 January 2002
  • Pages
    301
  • ISBN
    9780316346627

The Tipping Point: How Little Things Can Make a Difference

Malcolm Gladwell

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual’s immediate environment can alter group behavior.

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