Directing Poiesis grows out of the theatre’s need to develop and to formulate a poetics of theatre directing, applicable to all forms of theatre art. Since it is a relatively new phenomenon in the history of theatre, there are many views of what is the essence, nature and meaning of directing. This study addresses these questions from both theoretical and practical perspectives, and explores the idea of directing as a powerful expression of the director’s individuality, imagination, and fantasy. Under this paradigm, the director is considered to be a theatre artist par excellence, and a true poet of the theatre. In this study, directing is recognized as an authorial art and act, and is considered to be the Alpha and Omega of the theatre.