Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Achieve momentous innovation by making Little Bets

How did Pixar go from producing CAT scan images to winning Oscars? How did Steve Jobs turn Apple into a world-beating company? How does Amazon’s culture encourage innovation? How can you find the creative solutions demanded by our ever-changing world?

The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it’s next to impossible to predict what’s around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don’t get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.

This method has formulated thousands of modern advances, from Google’s PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?