Trees On Mars: Our Obsession with the Future

What is it like to live in a society utterly focused on what is going to happen next? In Trees on Mars- Our Obsession with the Future, cultural critic and indie entrepreneur Hal Niedzviecki asks how and when we started believing we could and should ocreate the future,o arguing that the short-term purview of innovation is not always as effective as we think it is. On the contrary, it’s often damaging. oInnovationo may be the most overused and fetishized term of the past five years. Tech bloggers livecast the launch of the latest Kindle, crowds form serpentine lines outside of Apple stores on the eve of new iPhone releases, stock markets surge and recede on rumors of what Intel and Microsoft have in the pipeline, and, on college campuses across the country, universities offer master’s degrees in Future Studiesa. Trees on Mars will introduce readers to futurist consultants who preach the need for constant change, to a fourth-generation New Jersey dairy farmer grappling with the increasing complexities of a once-bucolic industry, to a group of Stanford undergraduates pulling all-nighters in an effort to produce the next must-have app, to a Michigan teacher struggling to