Icons And Idiots

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades- tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits.

His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks.

Now Lutz is revealing the leaders -

good, bad, and ugly -

who made the strongest impression on him throughout his career.

Icons and Idiots

is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders.

‘Lutz’s newest book is not only entertaining, if you like larger-than-life stories about auto magnates, it is also illuminating.’

John Baldoni, Forbes

‘An American icon at his very best! A hilarious, no-holds-barred look at leadership that should be required reading for every aspiring leader.

Jason Jennings, author of The Reinventors

'Lutz’s experiences in the auto industry will delight car lovers, but even the uninitiated will likely be amused by his lively prose.

His vivid attention to detail brings each leader to life, illustrating his or her individual complexities with stories of foibles, political incorrectness, and praiseworthy moments that will draw sighs of recognition from readers who have worked in hierarchical corporations large or small.’

Publishers Weekly