I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Hundreds of businesses have customers who admire them, but only an elite few have true advocates - passionate, loyal, vocal fans who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved. Her examples and advice will help businesses gain customer loyalty and, by doing so, sustain growth and profit even in a tough economy.