The Vest-pocket Mba: Fourth Edition

The Vest-Pocket MBA offers a wealth of indispensable guidelines, illustrations, and how-tos for the modern decision maker, from the B-school student to the senior executive.

This bestselling, soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. Itcovers many new concepts and developments, including- strategic cost management, balanced scoreboard, global competition, IT emphasis, business process reengineering, target pricing, cloud and global computing, and electronic commerce.

The Vest-Pocket MBA offers a wealth of indispensable guidelines, illustrations, and how-tos for the modern decision maker, from the B-school student to the senior executive.