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How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company
Paperback

How Toyota Became #1: Leadership Lessons from the World’s Greatest Car Company

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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distils, especially about corporate culture, are valuable for managers in all industries.

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MORE INFO
Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
28 October 2008
Pages
239
ISBN
9781591842293

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distils, especially about corporate culture, are valuable for managers in all industries.

Read More
Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
28 October 2008
Pages
239
ISBN
9781591842293