Competition Demystified: A Radically Simplified Approach to Business Strategy, Bruce Greenwald,Kahn Judd (9781591841807) — Readings Books
Competition Demystified: A Radically Simplified Approach to Business Strategy
Paperback

Competition Demystified: A Radically Simplified Approach to Business Strategy

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Bruce Greenwald, one of America’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

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Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
28 August 2007
Pages
416
ISBN
9781591841807

Bruce Greenwald, one of America’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

Read More
Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
28 August 2007
Pages
416
ISBN
9781591841807