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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them
Paperback

Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them

$42.99
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Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

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MORE INFO
Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
29 April 2008
Pages
320
ISBN
9781591840701

Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Read More
Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
29 April 2008
Pages
320
ISBN
9781591840701