Brand Intimacy

Brand Intimacy presents the fascinating story about why we love certain companies and their products and provides lessons for consumers and businesses alike looking to understand these connections and the unique relationships that drive our everyday decision-making.

From Patagonia to Apple, Whole Foods to New Balance, we love our stuff and the companies that provide these products and services. We have emotional connections that go deep. And these relationships are potentially worth billions. How is this so? Because advancements in branding, technology and the science of making decisions are at the center of a shift that has profound implications in marketing and consumer behaviors. Brand Intimacy speaks to the essential relationship between a person and a brand that transcends purchase, usage and loyalty. Written by experienced marketers and backed by extensive research, Brand Intimacy delivers on a new outlook of marketing for businesses of all sizes and consumers alike.