Ideaflow: Why Creative Businesses Win

Stanford professors reveal how leaders can dramatically boost the creative output of their organizations. Essential reading for all leaders and managers seeking to drive innovation, and readers of bestselling books such as CREATIVITY INC, SPRINT, DESIGNING YOUR LIFE and CREATIVE CONFIDENCE

‘A game-changer’ | ‘A must-read’ | ‘Simple yet powerful’

The single best way to have a great idea is to produce lots of ideas.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you’ve never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You’ll learn how to- – Establish a brief daily creativity practice – Develop thousands of great ideas on demand – Run cheap, fast tests to determine which ideas will work – Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization’s creativity?