Archetypes in Branding: A Toolkit for Creatives and Strategists, Margaret Hartwell,Joshua C. Chen (9781440308185) — Readings Books
Archetypes in Branding: A Toolkit for Creatives and Strategists
Spiral bound

Archetypes in Branding: A Toolkit for Creatives and Strategists

$79.99
Sign in or become a Readings Member to add this title to your wishlist.

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

  • Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
  • Forge relationships with the myriad stakeholders that affect your business
  • Empower your team to access their creativity and innovate with integrity
Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO

Stock availability can be subject to change without notice. We recommend calling the shop or contacting our online team to check availability of low stock items. Please see our Shopping Online page for more details.

Format
Spiral bound
Publisher
F&W Publications Inc
Country
United States
Date
13 September 2012
Pages
128
ISBN
9781440308185

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

  • Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
  • Forge relationships with the myriad stakeholders that affect your business
  • Empower your team to access their creativity and innovate with integrity
Read More
Format
Spiral bound
Publisher
F&W Publications Inc
Country
United States
Date
13 September 2012
Pages
128
ISBN
9781440308185