Where the Suckers Moon: The Life and Death of an Advertising Campaign, Rothenberg (9780679740421) — Readings Books
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
Paperback

Where the Suckers Moon: The Life and Death of an Advertising Campaign

Rothenberg
$34.99
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Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world’s tantalizing gossip and the broader significance of its creations. Simply the best book about advertising I have ever read .–Neil Postman (Technopoly).

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Format
Paperback
Publisher
Random House USA Inc
Country
United States
Date
6 September 1996
Pages
15
ISBN
9780679740421

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world’s tantalizing gossip and the broader significance of its creations. Simply the best book about advertising I have ever read .–Neil Postman (Technopoly).

Read More
Format
Paperback
Publisher
Random House USA Inc
Country
United States
Date
6 September 1996
Pages
15
ISBN
9780679740421

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