Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Insanely Simple: The Obsession That Drives Apple's Success
Paperback

Insanely Simple: The Obsession That Drives Apple’s Success

$37.99
Sign in or become a Readings Member to add this title to your wishlist.

To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create campaigns such as ‘Think Different’. By naming the iMac, he laid the foundation for waves of i-products to come.

Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

You’ll also learn the ten elements of Simplicity that have driven Apple’s success

which you can use in everything you do.
‘Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.’ Steve Jobs

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
26 June 2013
Pages
256
ISBN
9780670921195

To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create campaigns such as ‘Think Different’. By naming the iMac, he laid the foundation for waves of i-products to come.

Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

You’ll also learn the ten elements of Simplicity that have driven Apple’s success

which you can use in everything you do.
‘Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.’ Steve Jobs

Read More
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
26 June 2013
Pages
256
ISBN
9780670921195