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The Photoromance
Paperback

The Photoromance

$66.99
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A fascinating feminist reading of an often scorned medium- the storytelling, cross-platform success, and female fandom of the photoromance.

Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance–a form of graphic storytelling that uses photographs instead of drawings–was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers–condescended to by intellectuals, journalists, and politicians of both the left and the right–powered the Italian photoromance industry’s success.

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MORE INFO
Format
Paperback
Publisher
MIT Press Ltd
Country
United States
Date
22 September 2020
Pages
256
ISBN
9780262539289

A fascinating feminist reading of an often scorned medium- the storytelling, cross-platform success, and female fandom of the photoromance.

Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance–a form of graphic storytelling that uses photographs instead of drawings–was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers–condescended to by intellectuals, journalists, and politicians of both the left and the right–powered the Italian photoromance industry’s success.

Read More
Format
Paperback
Publisher
MIT Press Ltd
Country
United States
Date
22 September 2020
Pages
256
ISBN
9780262539289