Enchantment: How to Charm, Influence and Persuade, Guy Kawasaki (9780241953655) — Readings Books

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Home / Enchantment: How to Charm, Influence and Persuade
Enchantment: How to Charm, Influence and Persuade
Paperback

Enchantment: How to Charm, Influence and Persuade

Guy Kawasaki
$47.99
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How to enchant like Apple, by their former Chief Evangelist

Enchantment

n- 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki’s lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
5 April 2012
Pages
240
ISBN
9780241953655

How to enchant like Apple, by their former Chief Evangelist

Enchantment

n- 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki’s lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

Read More
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
5 April 2012
Pages
240
ISBN
9780241953655

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