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We Are All Weird: The Rise of Tribes and the End of Normal
Paperback

We Are All Weird: The Rise of Tribes and the End of Normal

$31.99
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InWe Are All Weird, Seth Godin throws conformity’s rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

We Are All Weird is Seth Godin’s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how. ‘Read this book slowly and read it again, for the lessons are rich and wise’
Jacqueline Novogratz, founder, Acumen

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MORE INFO
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
1 December 2015
Pages
112
ISBN
9780241209011

InWe Are All Weird, Seth Godin throws conformity’s rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

We Are All Weird is Seth Godin’s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how. ‘Read this book slowly and read it again, for the lessons are rich and wise’
Jacqueline Novogratz, founder, Acumen

Read More
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
1 December 2015
Pages
112
ISBN
9780241209011