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And Then There's This: How Stories Live and Die in Viral Culture
Paperback

And Then There’s This: How Stories Live and Die in Viral Culture

$43.99
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An odd but happy marriage of sociological observation and Gonzo- style adventure.

-Wired

Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik’s tour is great, stimulating and fun.

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MORE INFO
Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
31 August 2010
Pages
200
ISBN
9780143117612

An odd but happy marriage of sociological observation and Gonzo- style adventure.

-Wired

Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik’s tour is great, stimulating and fun.

Read More
Format
Paperback
Publisher
Penguin Putnam Inc
Country
United States
Date
31 August 2010
Pages
200
ISBN
9780143117612