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Small Giants: Companies That Choose to be Great Instead of Big
Paperback

Small Giants: Companies That Choose to be Great Instead of Big

$34.99
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It’s widely accepted in business that great companies grow their revenues and profits year after year

but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.

These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals

being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.

But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.

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MORE INFO
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
7 August 2007
Pages
272
ISBN
9780141031491

It’s widely accepted in business that great companies grow their revenues and profits year after year

but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success.

These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals

being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.

But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.

Read More
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
7 August 2007
Pages
272
ISBN
9780141031491