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Join us for the launch of Smart Living: Lifestyle, Media and Popular Expertise (Peter Lang). What do the Fab Five from Queer Eye for the Straight Guy, the Super Nanny and celebrity chef Jamie Oliver all have in common? Lifestyle gurus are increasingly intruding on everyday life, directing ordinary people to see themselves as ‘projects’ that can be ‘made over’ through embracing an ethos of relentless self-improvement. Smart Living argues that they represent a new form of popular expertise sweeping the world. Find out if this is a good thing.
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