Taking control of your company’s destiny starts with planning strategically from the beginning.

How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization–mapping a clear path from where the company stands today to where you wish it to be. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. Readers of Business Strategy will discover how to:

Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Define themselves in relation to their competition Anticipate crises Reposition their business with new products, services, and technology And more

Incorporating wide-ranging examples–from Alexander the Great to IBM to General Electric–this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!