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Add to list Added to list Service Business Development: Strategies for Value Creation in Manufacturing Firms
Thomas Fischer (Universitat St Gallen, Switzerland),Heiko Gebauer (Universitat St Gallen, Switzerland),Elgar Fleisch (Universitat St Gallen, Switzerland)
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve…
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