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    Cover image for Grokking Web Application Security
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    Grokking Web Application Security

    Malcolm McDonald

    Grokking Web Application Security teaches you how to build web apps that are ready for and resilient to any attack. You'll learn what motivates hackers to hack a site, discover…

    $184.99

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    Marketing Plans

    Malcolm McDonald, Hugh Wilson, Dave Chaffey

    The latest edition of the leading and internationally bestselling text on marketing planning

    In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors…

    $82.99

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    Cover image for Malcolm McDonald on Key Account Management
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    Malcolm McDonald on Key Account Management

    Malcolm McDonald,Beth Rogers

    Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.

    $59.99

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    Cover image for Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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    Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

    Malcolm McDonald

    Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

    $59.99

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    Cover image for Web Security For Developers: Real Threats, Practical Defense
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    Web Security For Developers: Real Threats, Practical Defense

    Malcolm McDonald

    Website security made easy! Covers the most common ways websites get hacked and how web developers can defend themselves.

    $78.99

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    Cover image for Marketing Strategies: New Approaches, New Techniques
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    Marketing Strategies: New Approaches, New Techniques

    Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the…

    $261.99

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    Cover image for Market Segmentation: How to Do it and How to Profit from it
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    Market Segmentation: How to Do it and How to Profit from it

    Malcolm McDonald

    Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on initiatives such as TQM, BPR, Balanced…

    $107.99

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    Cover image for Marketing Plans: A Complete Guide in Pictures
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    Marketing Plans: A Complete Guide in Pictures

    Malcolm McDonald

    An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a…

    $49.99

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    Cover image for Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
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    Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

    Malcolm McDonald,Grant Oliver

    Develop value propositions and understand why having them will increase a company’s profit with this concise, highly-practical guide.

    $64.99

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    MBA Marketing

    Malcolm McDonald,Ailsa Kolsaker

    This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked…

    $346.99

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    Cover image for Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
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    Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

    Linden Brown,Malcolm McDonald

    Competitive Marketing Strategy for Europe studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy.

    $118.99

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    Cover image for The Complete Marketer: 60 Essential Concepts for Marketing Excellence
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    The Complete Marketer: 60 Essential Concepts for Marketing Excellence

    Malcolm McDonald,Mike Meldrum

    Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

    $97.99

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    Cover image for Key Account Plans: The Practitioners' Guide to Profitable Planning
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    Key Account Plans: The Practitioners’ Guide to Profitable Planning

    Lynette Ryals,Malcolm McDonald

    Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to…

    $192.99

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    Cover image for 100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
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    100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

    Martin Newman,Malcolm McDonald

    Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

    $261.99

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    Cover image for Key Account Plans: The Practitioners' Guide to Profitable Planning
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    Key Account Plans: The Practitioners’ Guide to Profitable Planning

    Lynette Ryals,Malcolm McDonald

    Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to…

    $283.99

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    Cover image for Marketing Planning for Services
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    Marketing Planning for Services

    Adrian Payne,Malcolm McDonald

    Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing…

    $130.99

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    Marketing Planning for Services

    Adrian Payne,Malcolm McDonald

    This text offers advice on creating successful marketing plans, and each chapter has examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of…

    $283.99

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    Cover image for Pocket Guide to Selling Services and Products
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    Pocket Guide to Selling Services and Products

    Peter Morris,Malcolm McDonald

    First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

    $283.99

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    Cover image for 100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
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    100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

    Martin Newman,Malcolm McDonald

    Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

    $59.99

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    Cover image for Pocket Guide to Selling Services and Products
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    Pocket Guide to Selling Services and Products

    Peter Morris,Malcolm McDonald

    A cartoon book that explores the world of commercial transactions: selling products and services. It takes the salesperson through the course of the sales process. It examines the differences between…

    $69.99

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    Cover image for Key Account Management: The Definitive Guide
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    Key Account Management: The Definitive Guide

    Malcolm McDonald,Diana Woodburn

    This text combines thoroughly field tested knowledge delivered in a carefully developed step-by-step format. By analysing how key accounts really work in detail the authors create the tools that the…

    $147.99

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    Cover image for Market Segmentation: How to do it, how to profit from it
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    Market Segmentation: How to do it, how to profit from it

    Malcolm McDonald,Ian Dunbar

    Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.

    $72.95

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    Cover image for Annotated Bibliography of Helminths of Waterfowl (Anatidae)
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    Annotated Bibliography of Helminths of Waterfowl (Anatidae)

    Malcolm E McDonald

    This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the…

    $32.99

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    Cover image for Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
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    Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

    Malcolm McDonald,Peter Mouncey,Stan Maklan

    Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

    $130.99

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    Cover image for Reflections for Daily Prayer Advent 2023 to Christ the King 2024
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    Reflections for Daily Prayer Advent 2023 to Christ the King 2024

    Ally Barrett, John Barton, Gregory Cameron, Andrew Davison, Alan Everett, Peter Graystone, Malcolm Guite, Colin Heber-Percy, Chine McDonald, Rachel Mann

    Reflections for Daily Prayer continues to be one of the most popular and highly valued daily Bible reading companions. Regular favourites and new contributors offer insightful, informed and inspiring reflections…

    $57.99

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    Creating Powerful Brands

    Leslie de Chernatony,Malcolm McDonald,Elaine Wallace

    This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic…

    $113.99

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    Creating Powerful Brands

    Leslie de Chernatony,Malcolm McDonald,Elaine Wallace

    An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.

    $832.99

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    Cover image for Marketing and Finance: Creating Shareholder Value
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    Marketing and Finance: Creating Shareholder Value

    Malcolm McDonald,Brian D. Smith,Keith Ward

    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects…

    $122.99

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    Peace River

    Archibald McDonald, Malcolm McLeod

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

    This work is in the "public…

    $61.99

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    Peace River

    Archibald McDonald, Malcolm McLeod

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

    This work is in the "public…

    $44.99

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    History and Ethnicity

    Drawing on expert international knowledge and both historical and anthropological imaginations, the contributors explore how ethnic groups use history and how their understanding of the past relates to present claims…

    $283.99

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    History and Ethnicity

    Drawing on expert international knowledge and both historical and anthropological imaginations, the contributors explore how ethnic groups use history and how their understanding of the past relates to present claims…

    $96.99

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    Cover image for Marketing Plans for Service Businesses: A Complete Guide
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    Marketing Plans for Service Businesses: A Complete Guide

    Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK),Adrian Payne (Cranfield School of Management, UK)

    Serves as a guide to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship…

    $90.95

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    Cover image for Marketing in a Nutshell: Key Concepts for Non-specialists
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    Marketing in a Nutshell: Key Concepts for Non-specialists

    Mike Meldrum (Formerly a Lecturer in Marketing at Cranfield School of Management for many years, now runs own consultancy company specialising in marketing, leadership development and coaching, UK),Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK)

    A reference source for non-marketing specialists, it is intended for general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. It includes easy-to-read standalone summaries…

    $136.99

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    Cover image for Marketing Due Diligence: Reconnecting Strategy to Share Price
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    Marketing Due Diligence: Reconnecting Strategy to Share Price

    Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK),Keith Ward (Visiting Professor of Financial Strategy, Cranfield School of Management, UK),Brian Smith (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.)

    The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind…

    $67.95

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    Cover image for Equity and Trusts Revision Concentrate Pack: Law and Revision Study Guide
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    Equity and Trusts Revision Concentrate Pack: Law and Revision Study Guide

    Iain McDonald (Senior Lecturer in Law, University of the West of England),Anne Street (Visiting Lecturer, SOAS University of London, University of Law, and City University),Rosalind Malcolm (Professor of Law, University of Surrey)

    Equity and Trusts Concentrate and Concentrate Q&A Equity and Trusts are the ideal companions for study and revision when you’re looking to consolidate knowledge and hone your exam technique.

    $95.99

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    Scotland’s Lascar Heritage

    Doctor Saif Khan, Doctor Tareq Abdullah, Dr. David Featherstone, Malini Chakrabarty, Dr. Emily Munro, Dr. Aaron Jaffer, Hasaam Latif, Prof. Derek Law

    $17.99

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