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Add to list Added to list Frugal Innovation: Models, Means, Methods
Yasser Bhatti (Imperial College London),Radha Ramaswami Basu,David Barron (University of Oxford),Marc J. Ventresca (University of Oxford)
Texts on frugal innovation have been practitioner-oriented and largely based on anecdotal evidence. This book provides a scholarly understanding of frugal innovation, drawing on empirical research. The resulting theory paves…
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