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Australian Book Retailer of the Year 2021
Barbara E. Kahn
The retail industry was in the midst of unparalleled disruption. Then came COVID-19. In an updated and expanded edition of The Shopping Revolution, Wharton professor Barbara Kahn examines the companies…
Available to order, ships in approx 2 weeksAvailable to order
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell…
Available to order, ships in 7-14 daysAvailable to order
Knowledge@wharton
Knowledge@Wharton Essentials With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today's customer has more access to…
Available to order, ships in approx 4 weeksAvailable to order
