Sign up to our emails and be the first to know about new releases, special offers and more.
Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!
Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.
Australian Book Retailer of the Year 2021
Arthur Asa Berger
After reading this book, you will better understand the role that the choices we make play in society and culture and in our everyday lives.
Available to order, ships in 7-14 daysAvailable to order
This book takes a deep dive into the question of identity formation from various perspectives; it is written in a reader-friendly accessible style and makes use of insightful quotations from…
This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity.
Available to order, ships in approx 4 weeksAvailable to order
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love…
Using Berger’s typology of forty-five techniques found in all forms of humour, developed to explain what makes us laugh, this book analyses a variety of humorous texts.
The book is distinctive in that it offers discussions of four methodologies/theories used in discussing taste: semiotics, psychoanalytic theory, sociological theory and Marxist theory and then applies these theories in…
This book uses Marxist theory, Semiotic theory and Psychoanalytic theory in an attempt to understand what we might call the Trump phenomenon and the Trump style. Each chapter features a…
This book uses semiotic theory, psychoanalytic theory and sociological theory to analyze Trump’s followers and to understand what motivates them and explain why they behave the way they do when…
Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific…
This book brings together articles and essays on the impact of postmodernism on an eclectic range of subjects ranging from MTV and The X-Files to museums and university culture.
Postmodern is a popular term, but difficult to define. Instead of summing up the various perspectives of scholars and the variety of ideas to which the term postmodernism has been…
Originally published in 1969, Li'l Abner: A Study in American Satire was the first full-length book devoted to a single American comic strip. It has remained a model of how…
Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of retail stores on American society. It has chapters on some of the most…
‘Thailand Tourism’ provides readers with an indispensable overview of this remarkable land of contrasts. This text reveals the South East Asian country, its history, its culture, and its people’s fun-loving…
Written in Berger’s friendly, personal style, he shows by example that academics can write good, readable prose in a variety of genres.
Available to order, ships in approx 2 weeksAvailable to order
Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television…
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set…
A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social…
Addressing junior scholars and graduate students, this work talks about the process and products of academic writing. It also differentiates between business writing skills for memos, proposals, and reports, and…
This book uses semiotic theory (and, secondarily, other theories) to explain the social, economic, cultural and psychological significance of sports--primarily baseball and football in America, and, by implication, other sports.
With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the…
People experience humour daily through television, newspapers, literature, and contact with others. The author of this work attempts to analyze humour and determine what makes it such a dominating force…
This volume describes how military security policies and practices have adapted to post-Cold War period uncertainties and challenges. The contributors differ in their assessments about the current prospects for peace…
When the cold war ended, many hoped it signified enhanced prospects for a more stable world
In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
Available to order, ships in 10-14 daysAvailable to order
This book is about the never-ending need we have to make choices.
To be civilized involves, among other things, making, using, and buying objects
Arthur Asa Berger,Arthur Asa Berger
Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.
A useful introduction to the study of tourism that applies semiotics and cultural theory to deal with some of our most iconic tourist destinations from the Taj Mahal to Las…
This book deals with tourism, popular culture and daily life in Japan. It is written in an accessible style and will be of interest to tourists considering visiting Japan, Japanophiles…
This brief, student-friendly introduction to the study of semiotics uses lively examples from 28 iconic locations in the United States, such as Coney Island, Las Vegas, the World Trade Center…
This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective…
In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts and subject…
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to…
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society…
Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender…