JOSEPH is the story of a legendary Rasta Reggae singer and his spiritual journey to find his cultural roots in Africa and assist the journey for his fellow Brothers and Sisters. He is helped by ASHANTI, a Rasta Sister; MIKEY, the 'fire-bingi' who is his best friend; ZUELIKA, a beautiful singer who loves Joseph; PETER, Ashanti's King-man; SAM, the American journalist who follows JOSEPH's journey; and BUSHA, the white-Jamaican record producer who makes JOSEPH a millionaire superstar.