Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: ? Navigate the complex landscapes of risks and challenges posed by Generative AI ? Delve into the revolutionary transformation of the job market in the age of GenAI ? Understand AI's transformative impact on education, healthcare, and retail ? Explore the boundless potentials in media, design, banking, coding, and even the legal arena