Sentido de Comunidad y Creacion de Capitales Estructural y Cliente

Garcia Rodriguez Gabriela

Sentido de Comunidad y Creacion de Capitales Estructural y Cliente
Format
Paperback
Publisher
Editorial Academica Espanola
Published
30 June 2011
Pages
148
ISBN
9783844341645

Sentido de Comunidad y Creacion de Capitales Estructural y Cliente

Garcia Rodriguez Gabriela

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El capital intelectual de una organizacion representa su activo mas valioso. La importancia de fomentar la creacion y revision de las ventajas competitivas sostenibles es una de las actividades mas importantes a las que se enfrentan las organizaciones. La presente investigacion establece la relacion existente entre el sentido de comunidad y la generacion de capital estructural y cliente en la organizacion, tomando en cuenta el efecto de la rutina laboral sobre la creacion de estos capitales.

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